About

An Expat since the age of 10, Karina has a unique background due to her life experiences, her interest in languages and culture. Her knowledge in design makes Karina a strong innovative source for creative strategy.

She is a passionate person, specially driven by projects with a cause, be it for education, women empowerment or the development of ecological innovative solutions for our society.

Specialties: Branding, Brand strategy, content producer, content manager, Design Thinking, Brand management, Photography.

If you would like to see more, you should definitely visit the following networks:


Work experience

Strategic Innovation Consultantmjv
August 2016 – current activity
São Paulo, Brazil.

Qualitative and ethnographic research, definition of buyer personas, plan and conduct user journey mapping. Define pertinent market trends, needs and insights to support strategic decision making, support with tools in transformation strategy.

International Content Managerlogo_eduk
November 2014 – February 2016
São Paulo, Brazil.

Responsible firstly in management of international courses, later in the producing and management of content related to the arts and crafts segment of the company’s blog and content marketing project.

Junior Graphic DesignerLOGO-FINAL-CONTEUDO_
June 2014 – October 2014
São Paulo, Brazil.

Execution of digital graphic pieces. Management of client’s websites. Development and strategy of social media.
Q&M logo
Communication and Marketing Intern
January 2013 – December 2013
Courtrai, Belgium.

Production and management of communication. Execution of graphic pieces, digital as well as printed material. Management of the new website. Development and curation of on-line social brand presence.

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Account Manager Intern
September 2012 – December 2012
Milan, Italy.

Management of projects, campaign follow-up with diverse clients, such as Intesa San Paolo Bank, Toyota, assistance with languages, translation, among others.

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Visual Communication Assessor-ship
March 2010 – April 2011
São Paulo Area, Brazil.

Preparation and creation of graphic pieces, organising budget for printing, interacting with services and third parties, providing graphic support for “FEBRACE”, Brazilian Science and Engineering Fair among other projects.

WDW logo

Cast member as customer Service
December 2009 – February 2010
Orlando, Florida USA.
Participant of the International Colleague Program – work and travel, assigned to the sale of food, cash management, guiding guests and entertainment in the Magic Kingdom park.

Studies

Politecnico di Milano 2011 – 2013politecnico_di_milano_consorzio_polidesign_84507
Master in Brand Communication

Brand Strategy, corporate planning, innovation, media management, creativity. Graduated with maximum grade with honours.

 

logo_EpaEPA – Escola Panamericana de Arte e Design 2009 – 2010
Photography
School specialising in arts and design: Advanced techniques in studio and location photography (technical photography), equipment management, creativity development, concept (history of photography) Achievements in technique, creativity and competence.
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Centro Universitário SENAC 2007 – 2010
Bachelor’s degree in Graphic design with emphasis in visual communication

Solid background in design / graphic area (print, online production, branding,packaging, typography), humanities area (history, sociology, philosophy) project development, research methodology, (project presentation) sustainability.


 Languages

  • SPANISH: Mother tongue.
  • ENGLISH: Fluent as a life of studying and culturally feeding myself from it can make it be, (I also got a CAE just in case).
  • PORTUGUESE: Fluent, an unsuspected person will think I am Brazilian.
  • ITALIAN: Fluent, after more than a year submerging myself in that particular culture, I believe I’ve mastered most of their gestural language as well.
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